The Clearing’s
Business Card Refresh

The Clearing needed updated business cards that aligned with its refreshed branding while incorporating a newly registered trademark. The challenge was to ensure brand consistency while exploring multiple design variations within a short turnaround time.

Design Process

For this project, I started by researching modern, corporate business cards to understand current trends and identify what made them visually compelling. I also looked at how businesses were using typography, color, and textures to create memorable impressions in a small format. After sketching out several initial ideas, I realized the first iteration was too minimal and lacked visual interest. To refine the design, I experimented with varying the typography and introducing bolder color choices to give the card more personality. I also incorporated subtle textures and map overlays, which added depth and intrigue while maintaining a professional look. The final design was a balanced combination of modern elegance and visual appeal, with an emphasis on creating a unique, standout impression.

Final Outcome & Impact

The final designs effectively met The Clearing’s goals of modernizing their brand identity and making a strong, lasting first impression. The updated design was well-received by both clients and prospects, with numerous individuals commenting on how the cards better reflected the company’s professional and innovative image. This positive feedback was reflected in the increased engagement from new leads, who often mentioned the card as a memorable introduction to the brand. Additionally, the refreshed design helped the company stand out at networking events, contributing to more meaningful connections.